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Agentic E-Commerce Assistant
AI & Agentic Automation

Agentic E-Commerce Assistant

An AI assistant in production on the storefront, handling order status, payment help and support, wired into live commerce operations.

The problem

Most storefront chatbots can only answer questions about the store. They cannot tell a customer where their order is, because they are not connected to anything: the moment a conversation needs a real fact or a real action, it turns into a support ticket and the customer waits. Debo Web wanted the opposite — an assistant that could actually do the job, on the storefront, at the moment the customer asks.

My role

Software Architect and AI Automation Engineer. I architected the system and shipped it: the agent design, the LLM orchestration, and the automation architecture that connects it to live commerce operations.

Architecture

  • An agentic assistant rather than a scripted bot: it handles order status, payment assistance and customer support directly on the storefront, taking the steps a support agent would take instead of routing to one.
  • LLM workflows orchestrated across the OpenAI, Anthropic Claude and Google Gemini APIs — no single-vendor dependency, and each step routed to the model that suits it.
  • The automation layer is what makes it real: webhooks, queues and explicit API contracts connecting the assistant to orders, payments and notifications. Queues matter more than they look here — a conversation should never block on a slow downstream system, and a failed action has to be retryable rather than lost in a chat log.
  • n8n and Zapier carry the sales and operations automations, which keeps those workflows editable by the business instead of locked inside application code that needs a developer for every change.
  • Automated lead-capture and follow-up sequences on the sales side, so a conversation that is not a support request still ends somewhere useful.

Technologies

OpenAI API, Anthropic Claude API, Google Gemini API, n8n, Zapier, webhooks and queue-based integration.

Outcome

The assistant went to production and handles order status, payment assistance and customer support on the storefront. The design lesson I carry forward is that the model is the least interesting part of an AI product. What decides whether the feature is useful is the integration surface behind it: clean contracts, idempotent actions, retries, and a firm boundary between what the agent is allowed to decide and what it is allowed to execute. Three-month engagement, January to March 2025.